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Business of Beauty
Business of Beauty Overview
Business of Beauty Course Introduction (1:49)
Module 1 Entrepreneurial Mindset
Entrepreneurial Mindset Overview (4:02)
Affirmations and Overcoming Obstacles (2:39)
Accountability Partners (1:07)
Module 2 Problems, Solutions, and Market Need
Identifying Problems and Solutions Overview (1:15)
Identifying a Problem (16:59)
Designing a Solution (5:00)
Market Research (1:59)
Value Proposition (2:33)
Module 3 Business and Revenue Models
Business Models (3:20)
Revenue Models (1:30)
Module 4 Customer Identification and Retention
Customer Identification and Retention Overview (1:13)
Different Customer Segments (3:14)
Creating a Customer Persona (1:47)
Lead Generation (1:24)
Module 5 Competition and Market Position
Competitive Analysis (2:16)
Competitive Advantage (1:19)
Module 6 Business Processes and Legal
Creating Business Processes (1:51)
Consistent Outcomes with Protocols (4:02)
Legal Business Setup, Licenses and Contracts (1:36)
Protecting Intellectual Property (1:11)
Module 7 Funding and Financials
Minimum Viable Products Overview (1:53)
MVP For Product and Service Development *BONUS LECTURE* (17:58)
Pricing and Profitability Overview (2:00)
Pricing and Profitability *EXTENDED LECTURE* (14:25)
Sales Benchmarks and Projected Sales (3:43)
Securing Funding (2:24)
Module 8 Branding and Sales
Brand Identity and Story (1:50)
Marketing Messages (2:45)
Social Media Marketing (3:06)
Pricing Structure *BONUS LECTURE* (18:38)
Creating a Sales Funnel (2:09)
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